Introduction
This mini group project examines and assesses an e-Commerce transaction broker which in this case will be Worldres. Not only that, we will explore its purpose as well as the services it provides. E-commerce transaction broker means that Worldres does not own any of the hotels but provide the hotels as well as the guests a platform to make transactions. From these transactions, Worldres will earn a commission fee from the hotels. A simple introduction of Worldres will be it’s an online website which provides people with secure online booking of hotel rooms. There are as much as 400,000 hotels worldwide to choose from which can easily satisfied all the users. Apart from the varieties of choices, Worldres also aim to provide the best hotel prices as well as the best room with no fees.
E-business model
With the increase of e-commerce, it provides businesses with new opportunities as well as new internet business models. Most common seen will be the Business to Consumer (B2C) model. Worldres will be one of them as it assists the hotels to sell rooms to the guests which are the end consumers.
Purposes
Reason of the existence of Worldreswill be to ensure the travelers can easily and swiftly book hotel rooms of their choices from all around the world with an internet-connected computer. Not only that, it offers the rooms at a competitive rate without travelers paying exorbitant booking fees.
Features
A website which provides the travellers hotel rooms from around the world. Not only that, it gives them an overview of the hotels they chosen such as:
i) Hotel infos and pictures
ii) Room infos and prices
iii) Local map showing the surrounding of the hotel
This mini group project examines and assesses an e-Commerce transaction broker which in this case will be Worldres. Not only that, we will explore its purpose as well as the services it provides. E-commerce transaction broker means that Worldres does not own any of the hotels but provide the hotels as well as the guests a platform to make transactions. From these transactions, Worldres will earn a commission fee from the hotels. A simple introduction of Worldres will be it’s an online website which provides people with secure online booking of hotel rooms. There are as much as 400,000 hotels worldwide to choose from which can easily satisfied all the users. Apart from the varieties of choices, Worldres also aim to provide the best hotel prices as well as the best room with no fees.
E-business model
With the increase of e-commerce, it provides businesses with new opportunities as well as new internet business models. Most common seen will be the Business to Consumer (B2C) model. Worldres will be one of them as it assists the hotels to sell rooms to the guests which are the end consumers.
Purposes
Reason of the existence of Worldreswill be to ensure the travelers can easily and swiftly book hotel rooms of their choices from all around the world with an internet-connected computer. Not only that, it offers the rooms at a competitive rate without travelers paying exorbitant booking fees.
Features
A website which provides the travellers hotel rooms from around the world. Not only that, it gives them an overview of the hotels they chosen such as:
i) Hotel infos and pictures
ii) Room infos and prices
iii) Local map showing the surrounding of the hotel
Strengths
It’s a must to remain competitive at all times in order to remain in the market especially with the increasing numbers of competitors. Thus Worldres:
i) offers the best prices for rooms from choices of over 40,000 hotels worldwide
ii) provides a trip advisor traveler rating on every hotel and allowing travelers to give their good and bad comments based on their experiences.
iii) allows the travelers to view the pricing of the rooms in the currency they wish to pay in
iv) provides destination guides to the travelers thus assisting them to research and plan their trips
v) provides 1-stop services to the travelers by assisting them with the purchase of air tickets and even the car rentals which in turn help them to save more.
to stay competitive advantage over its competitors and attract more new consumers.
It’s a must to remain competitive at all times in order to remain in the market especially with the increasing numbers of competitors. Thus Worldres:
i) offers the best prices for rooms from choices of over 40,000 hotels worldwide
ii) provides a trip advisor traveler rating on every hotel and allowing travelers to give their good and bad comments based on their experiences.
iii) allows the travelers to view the pricing of the rooms in the currency they wish to pay in
iv) provides destination guides to the travelers thus assisting them to research and plan their trips
v) provides 1-stop services to the travelers by assisting them with the purchase of air tickets and even the car rentals which in turn help them to save more.
to stay competitive advantage over its competitors and attract more new consumers.
Weakness
There is one incident that hotel does not honor the reservation made by the customer through Worldres. That incident can be observed in http://www.my3cents.com/showReview.cgi?id=13793.
Privacy
By observing the Worldres website, Worldres and its associated companies will protect the personal information of its customers in accordance with the term of the Data Protection Act which is adopted in Ireland.
Security
Worldres website used SSL software which is to encrypt the data that was exchange between the user computer and Worldres. SSL encrypts customer name, credit card number and expiry date before they travel over the Internet. This makes doing business over the Internet as secure as purchasing by telephone. The customer can be assured that your credit card details will remain completely confidential and are safe form the third parties.
Maintain and Attract customer
To maintain the trust from their customer, Worldres constantly updates their information about hotels. For the convenience of users, Worldres provided some major languages such as Chinese, Spanish and French to view the website. Furthermore, the price of the hotel will be shown in the most of the world major currency. That means the user from the china can view the hotel price from all over the world with the currency of china in this case is Yuan.
Conclusion
Worldres perfectly demonstrate Business-to-Consumer e-Commerce platform and transaction broker business model. And like many other e-Commerce companies they are growing rapidly. They provide their customer with easy access of information and transaction. Furthermore, when we use Worldres website for our project, it is very convenience for us to find any information which we want. We can certainly expect more and more business broker sites in the future.
